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Music

Patek Philippe in Hip-Hop

Patek Philippe in Hip-Hop

by KEFWHAT?! Team

5 months ago


Music

Patek Philippe in Hip-Hop

by KEFWHAT?! Team

5 months ago


Patek Philippe in Hip-Hop

If you pay attention to the hip-hop lyrics, there has been numerous familiar mentions or Patek Philippe, but not a lot of people know what it is. It seems like the new obsession among the hip-hop acts, even more after Beyoncé mentioned it in the single “Apeshit” with Jay-Z. Swiss brand timepieces Patek Philippe & Co. is a very popular high-end watch that most of us would not be able to afford.

For over a century, watchmaker Patek Philippe has been lacing the royal family as they are very rare items since it was founded in 1839. It takes an army of trained employees to produce just one Patek Philippe watch that requires 6 months to almost 2 years to produce. The most expensive Patek Philippe watch was auctioned at $24,000,000 in 2014. 

It isn’t hip-hop if they are not rocking diamond-encrusted watches to show their status. Patek Philippe is the latest accessory next to their matching Lamborghini and grills. Pronounced as “pah-tek fee-leep,” it is mentioned at least one third in every rap songs on the Billboard Hot 100 charts last year. In Migos’ 2018 album Culture II, member Offset mentioned the luxury watch 24 times out of the 28 references. 

Though it is only getting major recognition lately, the mention go back as far as 2006 when Paul Wall rapped “My wrist game is one of a kind / Patek Philippe worth a 100K” on “Chunk Up the Deuce” by Lil Keke. That is not even the first time it was mentioned in a song, as it had been mentioned by progressive English rock band Emerson, Lake And Powell on “Touch and Go” with the lyrics “Man in the street nowhere to sleep / No time for nothing no Patek Phillippe” or ‘90s Canadian rapper Snow on “Mistaken Identity” with the line “He had on a Tech Marine I had a Patek Philippe / I'm not guilty.” 

Let’s have a look at some of the lyrics featuring Patek Philippe released in recent years. 

DJ Khaled “Shining”

“Plain Patek, been had it / Flooded when I got it from Khaled”

Cardi B “Bartier Cardi”

I flooded the Rollie with diamonds / I flooded the Patek and bracelet

Migos “Emoji A Chain”

Put on the Patek, to change up the weather / The shit turning into the rain

DJ Esco “Too Much Sauce”

Patek Philippe, the plain one / That’s too much sauce

Future “Stains”

Patek Philippe, I’m too unique / Gotta stop all the leaks

Playboi Carti “Middle of The Summer”

I said, we do this shit for a big boy Patek / Walk in that

Meek Mill “Open”

Ah, told her that I would protect her / Went to the jeweller, Patek’d her Patek Philippe

Travis Scott “Eye 2 Eye”

I got Patek Philippe / And I bought a skeleton

 

You would know it is hip-hop royalty status when the watch is worth more than your house. Is Patek Philippe the new Rolex and Audemars Piguet? Just like any fashion items, when hip-hop mentions it, you know it’s the next hot item.

 

Image: GQ 

 

Writer | Kevin Yeoh
Kevin was the former editor of two music and lifestyle platforms in Malaysia. He is an all-round music enthusiast from the '90's R&B to K-Pop.

 

 

 

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