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Music — TWICE

The 'War of YouTube Views': Which Girl Group Beat TWICE?

The 'War of YouTube Views': Which Girl Group Beat TWICE?

As the Internet rapidly paves the way for on-demand content, we’re no longer bounded by the need to wait for our favourite songs on the TV or radio. All we need to do is open YouTube, load the song, and let our eyes and ears in for a treat. This leaves the success indicator of a song at the mercy of YouTube view rates. Two years ago, if a song can get over 100M view rates, that would be an incredible feat. Nowadays, over 100M view rates are standard for a popular K-Pop group. So another indicator for real success is how long it takes to achieve it. So which songs hit the benchmark for the first half of 2018?

by Kristine Sage
9 months ago

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