Paris Louvre Draws Record-Breaking 10M Visitors After Beyonce Jay-Z Video
by Kristine Sage
3 months ago
When it comes to good influence, music tops the most effective, especially when it has something to do with influence-heavy Beyonce and Jay-Z. A record 10.2 million people visited the Louvre Museum in Paris last year, making it the world’s most popular museum of fine arts.
Claims have suggested that it was the critically acclaimed music video of “APES***T” made by the music powercouple themselves that provoked the increase. Louvre director Jean-Luc Martinez said that it was a sign that Paris had recovered from the fall in tourism since the 2015 Islamist terror attacks. Tourists accounted for nearly 75% of the Louvre’s visitors in 2018.
Post-terror slump saw a cut of 30% in visitors, but in 2017 the total visiting the Louvre had recovered to 8.1m, Mr Martinez told AFP.
The Louvre is home to many masterpieces, including the infamous Mona Lisa by Leonardo da Vinci, and many other world-famous treasures of art. In June, the music video done by the couple featured them posing in front of various artworks, mostly ones that represented black culture in one form or another.
How far can music influence consumer behaviour? That can be left for a separate conversation altogether. But do you agree that Beyonce and Jay-Z had something to do with the spike in Louvre visitors?