Taylor Swift Finally Gets Real About What ‘Reputation’ Is About And Why It Was Falsely Marketed
by Kristine Sage
6 months ago
It’s been 8 months since she released ‘Reputation’, yet Taylor Swift has yet to really talk about the chart-topping album with the public. When the lead single of ‘Reputation’, ‘Look What You Made Me Do’, came out, everyone thought the album was going to be about one thing––her bitterness, grudges, her expedition to avenge herself. But it isn’t until you stream the entire album that you realise it’s the complete opposite.
“Look What You Made Me Do” was spiteful, hater-blasting, and emphasised some of the real-life instances she had only just experienced at the time, namely her feud with Katy Perry, and her worldwide shaming by Kim Kardashian. ‘Reputation’ proceeded to be marketed with a snarky get-back-at-you tone, with black as its main motif, and snakes as its dominant symbol. In a world that is obsessed with diss tracks and celebrity 'beef', it is expected that there is some sort of strategy in marketing the album as 'fuel to the fire'.
Taylor Swift opened up to a small group of fans during an intimate show in Chicago, telling them “[I] think there was a bit of a bait-and-switch that happened with this album when we put out “Look What You Made Me Do” and we’re like “Guys, this album is gonna be one thing.” And when the album came out, it’s legitimately an album about finding love throughout all the noise.”
She went on to describe that the album’s core is really about her self-reflection, and about what really matters in life. “It starts with the noise and how that makes you feel, and how it makes you feel when people are saying things about you that you feel, like, aren’t true, and living your life sort of in defiance of that,” she said. “In defiance of your reputation. And then, sort of, in the middle of the album you kind of realise ‘how much do I really value that?”
Her album starts off with hard tracks where she predominantly rap-sings her lyrics, “Don’t Blame Me”, and “I Did Something Bad”, where she addresses all the bad things that people say about her, and that she has no other choice but to live up to their expectations. Then they gradually take a turn to the more vulnerable ballads, “Delicate”, “Dress” and “Call It What You Want”, which are about what it’s like to discover how much a relationship really means to you, and how you should treasure and protect it. There are speculations that she wrote these songs in dedication to Joe Alwyn, her latest beau who she’s been ‘protecting’ from the public with their low-profile romance.
All my flowers grew back as thorns/ Windows boarded up after the storm/ He built a fire just to keep me warm/ All the drama queens taking swings/ All the jokers dressin' up as kings/ They fade to nothing when I look at him/ And I know I make the same mistakes every time/ Bridges burn, I never learn, at least I did one thing right..
What do you think about ‘Reputation’? Do you think this is Taylor Swift’s last album?